i don't need my ass fixed & thnx 4 askin during dinner

... yes, there's actually a new product someone was stupid enough to name "AcipHex"... but it's pronounced "ass-a-fix" ... so everytime the commercial comes on all i can hear through the din is a garbled "talk to your doctor to see if an ass fix is right for u".... AcipHex? that's what all the focus groups finally decided on for a product name? are you kidding me??? 'who wants to talk about some ass-a-fix over dinner?